Wednesday, April 24, 2013

TV To Marry The Web

The latest advances made by an EU-funded team of researchers to marry the Web and TV demonstrate how technology convergence is making our lives so much easier. 

As NoTube began, its vision of bringing Web and TV closer together via shared data models and content across multiple devices was ambitious and visionary. As we close, it is noteworthy how much of the TV industry has caught up with this vision, at least in individual and closed new technologies and products. Yet the NoTube results are now more relevant than ever: TV platforms are proprietary, cross-device communication non-standardized. NoTube services could form the backbone for personalised TV applications where the user still controls their data. See this slideset for an overview of NoTube’s activity and results:

The NOTUBE ('Networks and ontologies for the transformation and unification of broadcasting and the Internet') project has developed solutions which convert the humble TV into a personalised, interactive experience. It used to be that we turned on the TV and had no choice but to watch a specific show at a specific time.

Thanks to NOTUBE services, the TV industry has caught up and we can benefit from personalised TV applications with improved data control. Watch news programmes that are tailor-made to individual tastes, or personalise social TV and even advertising.

Over a three-year period, the NOTUBE partners developed a number of technologies. One example is the N-screen, a web application that can help small groups determine what they want to watch. Beancounter is another: it is social web user profiling that can bring people together, regardless of their location or the tools they use to connect. And the NOTUBE TV API gives broadcasters the means to develop novel web-based applications and systems that make TV both more interactive and better.

'Our prototypes show that the "Web+TV" experiences which most benefit viewers and users will be those using open standards that work across different hardware, software and service providers,' says NOTUBE member Dan Brickley, who is currently a developer advocate at Google and a former researcher at Vrije Universiteit (VU) Amsterdam in the Netherlands. 'We have tried to develop solutions that give viewers choice and flexibility.'

The unique aspect of NOTUBE is 'linked data': users' information, including social networks, contacts and preferences, is stored in a cloud. Various databases and formats are used to hold and connect the data.

'The concept of linked data allowed the NOTUBE team to set reference standards for online publishers,' Mr Brickley said. 'This made it possible, for example, for broadcasters to create personalised news environments and online programme guides, showing users what they most want to see. Moreover, these work across devices and in multiple languages. The results and prototypes from NOTUBE are now more relevant than ever, and show the way forward to develop personalised TV applications where the user still controls their data.' 

The NOTUBE team, which was supported under the Seventh Framework Programme's information and communication technologies (ICT) activities to the tune of EUR 9.24 million, paid particular attention to building cross-platform solutions, including a prototype recommendation engine and sharing system that allows users to find and filter the programmes they want.

This video summarizes the NoTube approach to open source software that allows you to exploit the richness of data on the Web to enhance the TV experience. We analyze social web user activities to create continuously evolving user profiles. We enrich TV metadata and user interests with open linked data available on the Web and in this way we can discover serendipitous connections between TV programs.

Especially these results have been used to create a set of NoTube showcases, onpersonalised news from RAI, personalised program guide and advertising from Stoneroos and Thomson, and personalised social TV and second screen sharing from the BBC.

Also NoTube closes with a number of Web based demonstrators of some of the technologies created in the project, including the N-Screen content recommendation and sharing, Beancounter social Web user profiling, and the NoTube services accessible via the NoTube portal.

There’s plenty more in NoTube including TV metadata mappings, LUpedia concept extraction service, automated advertisement insertion in video and much more than you can explore by looking at the Research topics, and Things to read - or just contact us to explore more how to benefit from NoTube’s results or collaborate with us on new projects!

For more information, please visit:


No comments:

Post a Comment