Monday, April 26, 2010

‘i World’ One of Five Global Megatrends and Eight Megashocks Identified in New CSIRO Report on Future World

A new report from CSIRO identifies five global megatrends and eight megashocks that are changing the world.

“Megatrends are collections of interlinked trends that will change the way people live and the science and technology products that they demand,” says report co-author CSIRO’s Dr James Moody.

“Megashocks are hard-to-predict risks defined by sudden and significant events, like the Asian tsunami and the GFC.

“As well as informing science activities within CSIRO, we hope that this report will help inform Australian industry, government and community decisions. 

“Our aim is to take a fresh approach to understanding the future by using new data, methods, technology and ideas.

“We welcome comment and input from experts and stakeholders to this work in progress.”
The megatrends presented in the report are based on analyses of over 100 trends contributed by leading scientists and business development staff across CSIRO.

The report identifies megatrend one as ‘more from less’. In a world of increasing demand for depleting natural resources, from minerals to water to fish, coming decades will see a focus on resource use efficiency and a major global effort on extracting more from less.

“We welcome comment and input from experts and stakeholders to this work in progress.”
Dr James Moody

The second megatrend is ‘a personal touch’. Growth of the services sector, now representing over 70 per cent of the Australian economy, is being followed by a second wave of innovation aimed at tailoring and targeting services en masse, to individual customers.

The third is ‘divergent demographics’, recognising the growing contrast between ageing OECD populations experiencing lifestyle and diet-related health problems, and high fertility rates and problems of not enough food for millions in poor countries.

Megatrend four notes that more and more of the world’s people are ‘on the move’, changing jobs, moving house and travelling more often and commuting further to work. The fifth megatrand is dubbed ‘i World’, predicting that everything in the natural world will have a digital counterpart.

Report co-author Dr Stefan Hajkowicz says that the megashocks of our future world will have profound and far reaching implications for people’s lives.

“Our megashocks are based on 36 global risks identified by the World Economic Forum in 2009, from which we have identified eight risks particularly important from an Australian science and technology perspective.

“These include oil and gas price spikes, pandemic influenza, biodiversity loss and extreme weather events related to climate change.”

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